Logo

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Logo

Logo

The primary logo embraces the chat-bubble device. Its lowercase wordmark feels personable and approachable. The bubble’s sharp top-left corner signifies a reply or answer to a business need.

The original wordmark uses Oldschool Grotesk Medium. Always use approved artwork; do not recreate the logo with live text.

Clear space

Use good judgement and never crowd the mark. The minimum clear space on every side is x, where x is the height of the lowercase letterform inside the logo. No text, image edge or other mark should enter this area.

xx

Icon

The standalone icon retains the chat shape and lowercase “d”. The logo bubble’s sharp corner is always top-left; the icon’s sharp corner is always bottom-right.

Contrast the bubble with the background first, then contrast the letter with the bubble so the “d” appears to cut through.

Logo misuse

× Do not distort or stretch.

× Do not rotate.

× Do not move or add a speech point.

× Do not alter approved colours.

× Do not change the typeface.

× Do not alter the mark’s composition.

For partner lockups, separate the Dynavics mark and partner mark by at least x and use a simple divider or collaboration symbol. Keep both marks optically balanced.